PR & Communications for Sports Brands and Organisations

Ex Elite Athlete, International Sports Communications Director

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Fiola's professional experience spans nearly two decades of working in-house for globally renound brands. She cut her teeth at Swarovski in 2014 and since then has held positions such as Head of Global Communications at the bike brand BMC Switzerland, and Director of Media Relations for the outdoor route planning and navigation platform komoot. Since 2022 she has been offering her services to various organizations such as the World Federation of the Sporting Goods Industry, Cycling Ireland, Sport Ireland and brands such as Pas Normal Studios, CORE Body Temperature Sensors, Argon18, Fizik, Prodigee Kids, SBT GRVL, 13 Valleys Ultra and many more. She has also worked on numerous Irish tourism initiatives locally such as the Reeks District tourism agency. 

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For the past 15 years, Fiola has worked in the global sports industry, specialising in public relations and communications. A passionate advocate for the power of physical activity, she combines her professional expertise with a lifelong commitment to sport and community. Fiola is widely recognised for her national and international achievements in rowing. She left home at 17 to study at Boston University and later pursued Olympic qualification before spending nearly two decades living and working in Spain, Peru, Switzerland, and France.

 

She is a two-time All-American athlete, Boston University Athletics Hall of Fame inauguree 2024, 5-time National Rowing Champion, and in 2026 - she gave her first Ted talk. She now enjoys masters rowing and lives in Co. Kerry with her daughter. 

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